I am noticing my adsense revenue starting to drop as my "high season" nears an end for my niche on one of my sites. This got me to thinking about diversification, and how to mitigate those losses that are inevitable in almost all niches (except maybe adult indistry = year round BUSY! ) I am wondering what you all have done, if anything, to mitigate the seasonal aspect of some niche areas? Have these things worked? Thanks all in advance?
I have been developing some affiliate sites (non-adsense sites) to diversify my online income. Don't want to have all my online eggs in the adsense basket Another thing that you can do is to develop other adsense sites in other niches that are not as seasonal.
Okay - thanks for the reply I knwo that generally you shoudlnt do adsense, and market affilliate stuff ont eh same page - but im not in to putting up sites for the purpose of just marketing - so the site I have is a quality online site. ANy suggestions at all for meshing the two? - the site is in a niche that is good for retail sporting goods type stuff.
Memberships or subscriptions. In the off-season, I see little activity for new members signing up, but there is residual income from those that signed up last season and haven't quit yet. Magazine subscriptions are winter seasonal an easy to get into.
I've seen a lot of sites that integrate AdSense with affiliate links, and your post is the first I've heard of there being anything "wrong" with it. I think it's a good idea to target less-seasonal niches (already suggested), or to target niches that are "on-season" when your existing niche is "off-season". HTH, Sam
Personally, I combine my sites online with my offline business (PR consulting, writing, and editing), and I cross-promote any projects I have as heavily as I can. For example, I do music publicity work, run a music webzine, and run a music blog. I cross-promote them easily. Now I'm building a site for tee shirt / sticker designs aimed towards the same demographic, planning a music community, music courses, and I'm nearly finished with my first book on music promotion ... just more that can be cross-promoted. The bigger my web gets, the less I have to worry about the niche's 'off times', because the popularity of one area affects the others for me. If you're simply looking to diversity how you earn money from one site, I'd say advertise more in the off-time to try to draw in traffic, maybe open a store on your site (depending on the niche of course), or maybe try selling a book or ebook. Personally, the only affiliate I've had any real luck with is amazon, and even that's not great for me. It's going to depend a lot on your industry, but I don't see any reason why you should avoid affiliate links. Jenn
I have ready many articles that reason: If you are promoting an affilliate product, or products, why would you ever include adsense on those pages? You are esentially driving away those potential customers for adsense pennies, when they couldhave been an affilliate click instead and possibly purchsased.
A combination of affiliate links, Adsense, and CPM banners have worke very well for me. When one network dips, another rises usually. At the end of the month, the averages are usually the same. I like stability.