You can now advertise alcohol in google adwords

Discussion in 'Google AdWords' started by seodelhi, Dec 8, 2008.

  1. #1
    seodelhi, Dec 8, 2008 IP
  2. info

    info Well-Known Member

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    #2
    yes but in US only.
     
    info, Dec 8, 2008 IP
  3. Angus.Young

    Angus.Young Greenhorn

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    #3
    I'm kind of new to this.. I'm abit conufsed by this.. is this they are only allowed to sell add's? Or can adsense now be used on liquor related pages? Because on the adsense page it still shows that its not allowed...?


    Thanks!
     
    Angus.Young, Apr 23, 2009 IP
  4. thatsfine

    thatsfine Notable Member

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    #4
    This policy is only for US.
    As per Google blog: "This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we've received over the years, we'll permit the advertisement of hard alcohol and liqueurs that target the U.S.

    To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.

    For example, under the hard alcohol and liqueurs policy, you might market to individuals searching for helpful and relevant alcohol-related information by promoting holiday cocktail ideas or the caloric content of popular spiked beverages. Under the beer policy, you might state a specific sales promotion for a great winter ale.

    Hard alcohol and beer manufacturers can now take advantage of online holiday traffic and initiate campaigns that appeal to their target audiences."
     
    thatsfine, Apr 23, 2009 IP