Yankee Candles is a very popular candle which originally was founded in America, so as you guess I'd imagine all the Americans will know this luxury brand of candles. Although I wouldn't be very suprised if many outside the U.S knew it as it's very well-known worldwide. I've started into this niche with a startup candle website, hopefully it will pay back and become as big as the other candle competitors. Heres to hoping anyway, just seeing whether anyone thinks much of my 'candle startup'. You may visit my Yankee Candles retail company via the link. Many thanks in advance.
I think that kind of design is too simple and plain. It doesn't suit your website. You should go for something more stylish (so as customers feel the luxury even before buying a product). Anyway here how you can improve your website: - First you should brand yourself by getting some nice logo. - Put the "free next day delivery" in some nice red sticker so as it's more attracting to visitors - Align "Welcome to YankeCandleDen.com" to the left, and keep "my account,..." to the right. - Make "Affordable Yankee Candles, wax & fragrances delivered next-day" bigger, you could even remove "delivered next day" and put it on a sticker. - The image of the 4 candles look a bit bright, try to spice it up a bit or get a higher quality image. - Get more products to list as I see just "1 Item" there. - Put a check icon at the left of each note on "Why we're the UK's favourite candle store" and "More about our store". - If you want to get more people subscribing to your newsletter, put it somewhere near the navigation menu. Otherwise just keep it there. The footer looks good. But if you really want to compete with other websites in that domain (BTW I like your enthusiasm ), I think you should go for a totally new design. I wish you luck with your website.