The New buzz thing in search engine marketing is about the Google ads appearing on yahoo SERPs. This might be a beta testing session for the two big players in search engine marketing, but it is really taking a lot of important discussion space everywhere. Though I am not really concerned about what the biggies do with their websites, but yes my concern is how is this going to in anyway reflect on my business. Are such mergers beneficial for our businesses? Say for instance I bid for a PPC advertising on Google and submit my website for organic search optimization on Yahoo for my website www.rupizmedia.com. How will the Yahoo-Google merger prove beneficial for my website. And if it is not beneficial in anyway, then is it possible that it hampers my search engine marketing by any chance?