I just read in the business section of the local newspaper that Yahoo will have to partner up with Google if they put down Microsoft's 41 Billion Dollar offer. Google is also against the deal probably because they're afraid Microsoft will eventually catch up to them. Honestly, I don't care who owns Yahoo; doesn't make them a better search engine.
The algorithm makes up the search engine. All yahoo has to do is change their algorithm to match that of google's and boom their search will be just as good as google's. I know that's easier said then done but it's possible. The merge between microsoft and yahoo will only hurt google no matter what. Microsoft has more then enough money to turn yahoo into a monster web portal larger then it is now. Also if they fix ypn and steal publishers from google that's less money in google's pocket and more money in M$ pocket. They only way this merge wont hurt google is if microsoft buys yahoo and then doesn't do anything with it and just leaves it alone.
It wont happen. Google is already complaining that if Microsoft and Yahoo hook up that it would go against many anti trust laws. IF that is the case than Google would violate many of those same anti trust laws that they are accusing Microsoft of. Both would have a major Monoply in the web world if they bought Yahoo. So really hands down, both Microsoft and Google would have major issues and lawsuits if they attempt to buy out Yahoo.
Google only said something about the merger because Microsoft complained about google's merger with doubleclick.
Wouldnt have mattered who got doubleclick. They both will cite anti trust laws in buying Yahoo. Because quite literally thats what it would come down to realistically and nothing about doubleclick. Both companies were big prior to Googles acquisiton of doubleclick. Anti trust issues will be at the forefront. Its about who is monopolizing the market.
I think Yahoo needs a completely new image. After they create their new image they could advertise their site as "THE NEW YAHOO!". It might work.
The problem is that if Yahoo partnered with google combined they control 80% of the search market, it would be almost impossible to get that partnership passed through the FTC
Yes algorithm drives search engines but what is behind those algorithms is data and the more search results your site performs, the more data you collect the more your able to fine tune search results to find what people want. So it isn't only about money
Even if they merge, they'd still have msn.com and yahoo.com and live.com. Different brand names should exist, it gives any large businesses leverage.