Yahoo vs google

Do people think it is better to just try and market my sites on google or do they think that yahoo has an overall benefit to my marketing stratgery?
many thanks in advance

dd

 

I run campaigns on both, my cpc is about 25% less on Yahoo then it is on Google on the same campaigns.. Hope this helps..

 

it depends, if you are new to the ppc game start with yahoo and

learn the rules before you move to Google.

 

I used to think Yahoo was converting better for me, but last week Google shut me down for a few days (violated an e-gold policy) and my sales REALLY suffered. So, I started going back through my stats and it looks like Google is converting a little higher than Yahoo.

 

Google seems a little better for me, but I think you should have both.

 

I prefer using as much as possible. So I use both as well...

 

You should use both of them but you should try to learn as much about them
as possible before you make the investment.