I am new to the whole search engine/PPC thing. I have recently paid a company to do some optimised PPC for me. They are using 5 different search engines but they are not using Google. How do these other SE's compare to google as far as CPC etc? Do you guys tend to have more sales/signups via Yahoo or Google? Or direction greatly appreciated. Also, is there any PPC optimisation companies you would recommend. I hear page zero are good. Any reviews? Thanks Paul
Why aren't they using google. I've used google and Yahoo and in advertising google gets better results for me.
It depends on your product or service. Google tends to have the more tech savvy - while yahoo has the more mom & pop. Yahoo generally converts better, but can be more expensive. I think it is a mistake for any company not to at least try adwords.
Why would they not target google? Google is one of the big 3? You'll loose a lot of traffic without google.
Google brings more leads b/c majority uses Google... but more traffic means your budget gets exhauted quickly and conversion depends on your service/product and how well it's being presented and pitched to the prospect... Try Adbrite for a change...
Google is bigger than Yahoo as a search engine, but Yahoo isn't really that far behind. What are the other 5 engines by the way?
Yes, I do agree. Yahoo has improved a lot in recent month and I think Yahoo is gaining Search Engine Market share now.
Google Adwords is better for me. I also tried Yahoo Overture but Google proved better for me. Don't ever buy expensive keywords, especially in the beginning try with the minimum amount.