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Yahoo vs Google - costs per click

Discussion in 'Yahoo Search Marketing' started by ClassifiedsByZip, Jul 20, 2009.

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  1. #1
    It seems the cost per click for Google has risen recently. What's your opinion on which one has lower cost per click for your keywords.
     
    ClassifiedsByZip, Jul 20, 2009 IP
  2. robinko

    robinko Peon

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    #2
    In Adwords it depend on CTR. If you get high CTR you will get low cost per click. I think in Yahoo the cost per click is higher.
     
    robinko, Jul 22, 2009 IP
  3. ChrisBa

    ChrisBa Well-Known Member

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    #3
    yahoo has always been cheaper for me
     
    ChrisBa, Jul 23, 2009 IP
  4. Awan-G

    Awan-G Active Member

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    #4
    I think Yahoo is cheaper than Google
     
    Awan-G, Jul 23, 2009 IP
  5. thefish2010

    thefish2010 Peon

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    #5
    Yahoo is generally cheaper than Google, however Google traffic tends to convert better. Probably more intelligent users.
     
    thefish2010, Jul 25, 2009 IP
  6. mpreyesmr

    mpreyesmr Banned

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    #6
    Yahoo must be cheaper than Google because it is a smaller company.
     
    mpreyesmr, Jul 25, 2009 IP
  7. hockeychick

    hockeychick Peon

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    #7
    yahoo is cheaper but google drives more traffic for me . so i just can't give up any of them
    who siad that i can't use both?
     
    hockeychick, Jul 28, 2009 IP
  8. ChrisBa

    ChrisBa Well-Known Member

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    #8
    your actually smarter if you use both ;)
     
    ChrisBa, Jul 28, 2009 IP
  9. vijaysinh

    vijaysinh Peon

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    #9
    hi i am new guy from india i want to work online like u please write me tips for work with seo
    thank u
     
    vijaysinh, Jul 28, 2009 IP
  10. ChrisBa

    ChrisBa Well-Known Member

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    #10
    Post in the SEO section is my best tip :) This is for PPC ;)
     
    ChrisBa, Jul 30, 2009 IP
  11. shree2009

    shree2009 Peon

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    #11
    Yahoo ads are cheaper than google adwords (because google has increased ppc rate) but google gives you better conversion than yahoo so ultimately you'll get more profit for your business through Google adwords
     
    shree2009, Aug 14, 2009 IP
  12. Kerunai

    Kerunai Active Member

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    #12
    whjo said google traffic tend to convert more ??

    i used YSM n adwords n for me, YSM converts better, especially products targetted to newbies, naive and dumb people ..
     
    Kerunai, Aug 15, 2009 IP
  13. JACMAR

    JACMAR Peon

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    #13
    Yahoo is cheaper!!!
     
    JACMAR, Aug 16, 2009 IP
  14. JACMAR

    JACMAR Peon

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    #14
    Yahoo users stay on site longer to, but generate 1/4th the traffic.
     
    JACMAR, Aug 16, 2009 IP
  15. Pal

    Pal Active Member

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    #15
    There are different ideas on which network's traffic tend to convert better. Some say that it depends on niche. In some niche yahoo converts better and viceversa. :)
     
    Pal, Aug 17, 2009 IP
  16. NatlDataEntry

    NatlDataEntry Peon

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    #16
    Yahoo is cheaper in my opinion but thats just because everyone is using Google.
     
    NatlDataEntry, Aug 26, 2009 IP
  17. sunya_skywalker

    sunya_skywalker Peon

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    #17
    Yahoo cheaper I recomended!

    Cause of google is too big player and they don't care...
     
    sunya_skywalker, Aug 26, 2009 IP
  18. iamjohnnyscotts

    iamjohnnyscotts Peon

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    #18
    cheaper means a compromise on quality!
     
    iamjohnnyscotts, Aug 29, 2009 IP
  19. mrpaisa

    mrpaisa Guest

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    #19
    Yahoo is cheaper than Google. And cheaper means they charge less money as comparatively Google.
     
    Last edited: Aug 29, 2009
    mrpaisa, Aug 29, 2009 IP
  20. GChoi

    GChoi Well-Known Member

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    #20
    Yahoo - cheaper for some keywords, but many other keywords I've been receiving almost no impression, no clicks.
    I'm beginning to consider Yahoo Search Marketing being a lower tier pay per click search engine than Google's Adwords for reasons:
    1. Microsoft's Bing sooner or later is going to take over Yahoo's search results (both organic and paid)
    2. Yahoo must already have stopped all the improvements and updates in YSM
    3. If Yahoo search's quality can't get close to that of Google's, it's only going to become worse
    4. YSM's other problems including:

    YSM's Problems

    Automatic Account Optimization
     
    GChoi, Aug 31, 2009 IP