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Yahoo unveils overhaul of online advertising.

Discussion in 'Yahoo Search Marketing' started by Nintendo, May 8, 2006.

  1. #1
    http://msnbc.msn.com/id/12680845/


     
    Nintendo, May 8, 2006 IP
  2. wrmineo

    wrmineo Peon

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    #2
    wrmineo, May 8, 2006 IP
  3. Jenstar

    Jenstar Active Member

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    #3
    Yahoo gave me a presentation today with a preview of the new platform. It has some wicked functionality added to it that I was really impressed with, and some *really* nice auto optimization for ads. The new geotargeting system is great, especially the visuals and how it is broken down for advertisers.

    Danny Sullivan did a really nice overview of the changes from a user perspective, which has a lot more detail, and not so much PR hype.
     
    Jenstar, May 8, 2006 IP