Yahoo to Test Google Search Ads

Discussion in 'Google' started by kks_krishna, Apr 9, 2008.

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  1. #1
    Lleading global Internet company, announced today that it will begin a limited test of Google Inc.'s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!'s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
    Read Here
     
    kks_krishna, Apr 9, 2008 IP
  2. koolkid

    koolkid Peon

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    #2
    What do you think about this news??? Quite shocking and unexpected isnt it. Google and Yahoo!...partners again??!! Reminds me of the days with the "Powered by Google" logo in Yahoo!

    "Yahoo! announced today that it has partnered with its arch rival Google to display Google AdSense ads besides Yahoo! search results. Yes, Google will be serving ads on Yahoo! This is just a two week test and Google AdSense ads will only appear on 3% of all Yahoo! search queries, but it shows that Yahoo! is at least open to considering all options and doing what is best for their company."

    http://money.cnn.com/2008/04/09/technology/moritz_yahoo_google.fortune/?postversion=2008041007
     
    koolkid, Apr 9, 2008 IP
  3. suneil

    suneil Banned

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    #3
    It's shocking but necessary I guess. Yahoo must realize that its own ad networks fail to channel enough revenue.

    Can't beat em? Join them!
     
    suneil, Apr 9, 2008 IP
  4. ecctao

    ecctao Peon

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    #4
    Must be a nightmare for MSN!
     
    ecctao, Apr 9, 2008 IP
  5. promomanagers

    promomanagers Peon

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    #5
    This may help to light a fire under the feet of MS when it comes to the Y! deal. Even the minor hint of those two working together is a nail in the coffin of MSN/Live. I'm betting we hear about a deal between MS and Y in the next few weeks.
     
    promomanagers, Apr 9, 2008 IP
  6. Renegadez

    Renegadez Peon

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    #6
    Haha, its to get MS to raise their bid on Y!
     
    Renegadez, Apr 9, 2008 IP
  7. poshswinger

    poshswinger Active Member

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    #7
    It becomes harder for Microsoft to buy Yahoo now.
     
    poshswinger, Apr 9, 2008 IP
  8. homebizseo

    homebizseo Peon

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    #8
    Yahoo is desperate....the yahoo staff is less than competent at running a company. Yahoo has the skill of 13year olds running a business out of a basement.
     
    homebizseo, Apr 9, 2008 IP
  9. ePhase

    ePhase Peon

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    #9
    This is very sad news. The Internet is no longer a place for diversity. I hope this does not happen.
     
    ePhase, Apr 9, 2008 IP
  10. eruct

    eruct Well-Known Member

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    #10
    That's pretty interesting.

    I can't wait for the day that Microsoft buys Yahoo which uses Google to make money! Fantastic :p
     
    eruct, Apr 9, 2008 IP
  11. dnqm

    dnqm Peon

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    #11
    If there is only one company who run the business, then they can control everything. It is not good.

     
    dnqm, Apr 10, 2008 IP
  12. cnwelf

    cnwelf Peon

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    #12
    bad news for Microsoft
     
    cnwelf, Apr 10, 2008 IP
  13. gr8liverpoolfan

    gr8liverpoolfan Notable Member

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    #13
    It will apply to only search results in the US, and will be capped at 3% of Yahoo's total search queries.
     
    gr8liverpoolfan, Apr 10, 2008 IP
  14. angilina

    angilina Notable Member

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    #14
    I guess yahoo is doing this to make Microsoft increase the bid :)
     
    angilina, Apr 10, 2008 IP
  15. Beck

    Beck Guest

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    #15
    Google reminds me of "Ma Bell" Yahoo is just playing games with Gates
     
    Beck, Apr 10, 2008 IP
  16. JohnS0N

    JohnS0N Notable Member

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    #16
    Interesting how this game of giants will work out in the near future...
     
    JohnS0N, Apr 10, 2008 IP
  17. angilina

    angilina Notable Member

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    #17
    Yahoo is very clever. They are doing this to make Microsoft increase the bid :)
     
    angilina, Apr 10, 2008 IP
  18. kks_krishna

    kks_krishna Active Member

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    #18
    It is tough time for MS. clever move by yahoo. Yahoo understands that they are leader in the portals not in the search. Both msn and yahoo failed in search. so yahoo may more focus on releasing new products to be leader in the portals rather than in search.
     
    kks_krishna, Apr 10, 2008 IP
  19. tylerdjefferson

    tylerdjefferson Peon

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    #19
    Very interesting. Google and Yahoo working together. What is this world coming to...
     
    tylerdjefferson, Apr 10, 2008 IP
  20. Lovely

    Lovely Well-Known Member

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    #20
    The hope the partnerships will not scare Microsoft away, but make them to sweeter bid...
     
    Lovely, Apr 10, 2008 IP
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