Yahoo! Enters Pay-Per-Click Advertising Market in India with Tyroo While little is known about the launch of Yahoo! Panama in India, Yahoo! today joined hands with Tyroo Ads - an internet advertising company focused on Indian websites. Yahoo! India has picked up a 35% stake in Tyroo and this could mean some good news for thousands of bloggers and site owners in India who are looking for alternatives to Google Adsense - Yahoo! could leverage it’s existing sales and marketing resources to bring more publishers and advertisers into the Tyroo program. Tyroo, based in Gurgaon, offers a pay-per-click advertising program targeted toward Indian publishers but unlike Google Adsense, Tyroo is non-contextual. Their 4-line text ads appear quite similar to that of Adsense / Adwords. http://news.softpedia.com/news/Yahoo-Struggles-To-Compete-With-Google-60272.shtml Some stats of Tyroo
Thats the best thing I have heard in last couple of days. I was banned from adsense for no reason whatsoever and Looking for more alternatives.
good for indian publishers, but doesnt look promising for global publishers. Wonder when yahoo can really compete google adsense on global scale
intresting , perhaps pushing up the money more, they can surely attract more indian publishers, internet is growing in india , even advertisers can shell out more than a paltry 2 rs a click.