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Yahoo! to launch ad network tomorrow...

Discussion in 'Publisher Network' started by vprp, Aug 2, 2005.

  1. dkalweit

    dkalweit Well-Known Member

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    #41
    I think they're looking for sites with decent traffic(thousands of visitors a day)... If you fit in that category and applied early, my guess is there's a pretty good chance...


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    Derek
     
    dkalweit, Aug 8, 2005 IP
  2. freshprince

    freshprince Peon

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    #42
    how long did it take to get accepted?
     
    freshprince, Aug 8, 2005 IP
  3. gford

    gford Peon

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    #43
    I love the competition. It can do nothing but make it better for us publishers.
     
    gford, Aug 9, 2005 IP
  4. dkalweit

    dkalweit Well-Known Member

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    #44
    2-3 days, I think it was...


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    Derek
     
    dkalweit, Aug 9, 2005 IP
  5. dkalweit

    dkalweit Well-Known Member

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    #45
    Actually, it could theoretically hurt us.

    Say, there's a fixed amount of advertisers on the net and a fixed number of publishers. At google, now, say 'all' the advertisers and publishers are there. The advertisers have to bid up to get the highest $$$ to get top spot. If some leave to Yahoo, that bid will likely go down at google(less bidding competition), and the yahoo bid will go up. It will all even out, but theoretically could be lower overall, particularly for publishers-- better for advertisers, though...


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    Derek
     
    dkalweit, Aug 9, 2005 IP
  6. gford

    gford Peon

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    #46
    That is very true. But perhaps Yahoo will give a bigger % of each PPC, which in turn may cause google to give a bigger % to publishers.


     
    gford, Aug 9, 2005 IP
  7. daed

    daed Peon

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    #47
    Oh god, I'm buying a bottle of glen livet when that happens. *crosses fingers*
     
    daed, Aug 9, 2005 IP
  8. Shoemoney

    Shoemoney $

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    #48
    i am guessing the payouts will be the same. one big incentive is that yahoo lets people take money out of there ypn and buy overture stuff at a 10% discount for keeping the money with yahoo.

    The dude from ypn told me they also will be offering other things like paid inclusion and stuff for discounts if you use your ypn money for it.

    That is 1 MAJOR difference between the two. All of the google engineers and employees i asked about this said it was in the works but was pretty far back in the works.
     
    Shoemoney, Aug 10, 2005 IP
  9. Web Gazelle

    Web Gazelle Well-Known Member

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    #49
    You could also just run one on one site and one on another to see how it works.
     
    Web Gazelle, Aug 11, 2005 IP
  10. dkalweit

    dkalweit Well-Known Member

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    #50
    Adsense payout varies from site to site-- usually the better ranked sites get more $$$. I'm betting YPN has something similar-- or at least will eventually...

    I put YPN ads on a channel of one of my sites and I've been comparing it over about a week's time to see how it stacked up to Google's. So far, it's more-- about twice as much... How that will translate into other places on the site, who knows-- I'll see about putting YPN ads on a few other channels/pages soon...


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    Derek
     
    dkalweit, Aug 11, 2005 IP
  11. Web Gazelle

    Web Gazelle Well-Known Member

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    #51
    Cool, where do I go to sign up? :cool:
     
    Web Gazelle, Aug 11, 2005 IP
  12. dkalweit

    dkalweit Well-Known Member

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    #52
    http://publisher.yahoo.com/

    They gotta like you, though... Apparently, even tho Yahoo penalized the site I applied with considerably due to the coop, they still let me into their publisher network... :)


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    Derek
     
    dkalweit, Aug 11, 2005 IP
  13. Web Gazelle

    Web Gazelle Well-Known Member

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    #53
    They should like the chance to knock adsense off a site and get their ads on instead.
     
    Web Gazelle, Aug 11, 2005 IP