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Yahoo searh marketing tactics for an adwords user...

Discussion in 'Yahoo Search Marketing' started by bwb, Dec 9, 2006.

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  1. #1
    Hey guys, I just got into panama and I'm a long time adwords user and feel a bit loss. Can you give me some pointers on the difference in tactics between the two? Do yahoo users prefer different ad copy? any suggestions?

    Between identical campaigns I am seeing massively lower click through on yahoo, like instead of 3% click through I get 0.5% with the same ad copy I'm using on adwords.

    Can you give me some tips or links to how yahoo ppc marketing is different?
     
    bwb, Dec 9, 2006 IP
  2. beejeebers

    beejeebers Peon

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    #2
    Yahoo is more straightforward, as you know, you bid, you get that position. I have found you have to blast yahoo with more keywords then adwords. Your ad copy is a bit different too, make sure your best copy is in the first sentence that will show on the search results page. (Unlike adwords which shows all you ad copy).
     
    beejeebers, Dec 11, 2006 IP
  3. flip

    flip Peon

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    #3
    You'll probably get more ads approved on YSM.
     
    flip, Dec 11, 2006 IP