Is Yahoo Search Marketing still profitable? I'm a newbie to PPC, will I choose to go directly to Google Adwords instead?
I think yahoo is good to start out with since the CPC is relative cheaper. However, the traffic comes very slow unlike google.
It will cheaper for yahoo. However, regardless of what ways you intend to focus on, be sure to monitor it closely as it could be costly if you do not use it wisely.
I tried yahoo PPC and yes, they have cheaper CPC for their ads, but i also noticed conversions weren't as good. Watch your ads wisely and monetize them well and you may do better than I did :\