Yahoo Search Marketing....Overture

Discussion in 'Pay Per Click Advertising' started by omie, Aug 2, 2007.

0
  1. #1
    I am confused...what is the difference between YSm and Overture paid results...
     
    omie, Aug 2, 2007 IP
  2. john269

    john269 Notable Member

    Messages:
    6,229
    Likes Received:
    116
    Best Answers:
    0
    Trophy Points:
    235
    #2
    I didn't think there was any. I am sure that Yahoo took over Overture and then it became YSM. I could be wrong though. I only come to this assumption as I don't really hear many people talk about Overture anymore.
     
    john269, Aug 3, 2007 IP
  3. gemrocker

    gemrocker Active Member

    Messages:
    166
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    51
    #3
    yes. Overture is now called YSM.
     
    gemrocker, Aug 3, 2007 IP
  4. braver55b

    braver55b Peon

    Messages:
    262
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I don't think there's any difference as Yahoo Now owns Overture.:cool:
     
    braver55b, Aug 3, 2007 IP
  5. OnlineBizGuru

    OnlineBizGuru Peon

    Messages:
    204
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Look at the title of this page...it says YsM! (formerly Overture)
     
    OnlineBizGuru, Aug 4, 2007 IP
  6. drkirby

    drkirby Guest

    Messages:
    86
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #6
    It's one and the same.

    Yahoo bought out Overture a while ago, renamed it Yahoo Search Marketing.

    Except some websites you can still see Overture... such as the bid overture tool.
     
    drkirby, Aug 5, 2007 IP
  7. gotcharlie

    gotcharlie Active Member

    Messages:
    123
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    53
    #7
    I think overture is managing the yahoo part of pay per click... the keyword tool stats that overture has are coming from yahoo searches
     
    gotcharlie, Aug 5, 2007 IP