Does anyone know the name of the entry that would be displayed in Google Analytics, if someone clicked one of my Yahoo ads to get to my site? [for instance, not "Yahoo/organic" but whatever the entry is for their ad program] ...I can't seem to figure it out.
I have ran into this problem as well. The most accountable solution I have found is making the target url a campaign by tagging it.
Try setting your cpc campaigns to go directly to specialized landing pages instead of your regular mix of pages. You will get a better return if you customize those pages for your cpc campaigns.