Yahoo! Search Marketing Advertiser Workbook， A Free eBook Welcome to the Yahoo! Search Marketing Advertiser Workbook. This comprehensive guide will introduce you to everything you need to know to get the most out of your Yahoo! Search Marketing account. Think of this as your “owner’s manual.†It contains a lot of information in fine detail, so you’ll probably want to read it once for an overview, and then refer back to it again and again in the future. (Asiaing.com) This workbook will help you to: • Build a set of relevant keywords • Develop better search listings • Track your results • Bid more effectively • Manage your account more easily • Form a marketing strategy http://www.asiaing.com/yahoo-search-marketing-advertiser-workbook.html