Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), it's quite common to see search engine optimization focusing on major search engines like Google, MSN and Yahoo. --- Giant Search Engines Targeting --- It is hard to do search engine optimization resulting to a good ranking in almost all search engines since every search engine relies on different basis and categories on ranking sites. In other words, different search engines make use of different algorithms to determine every site's importance. Criteria that search engines set for result ranking vary from search engine to search engine. As a result most SEO service providers opt to maximize sites for search engines that can provide the most ideal volume of traffic. --- Google-centric SEO is Short-Sighted SEO --- Most SEO's would basically focus their efforts to maximize websites relative to Google because it is the most commonly used search engine. But if you take a closer look into the matter, you will conclude that disregarding the searches done through Yahoo could mean a considerable amount of lost traffic. Although Yahoo does not process as much searches as Google, it still consists a good fraction of the searches done on the internet. --- Balancing Google and Yahoo SEO --- Both Yahoo and Google depend on keyword density to rank a website. The only difference is that to optimize your site with the Yahoo search engine, a higher keyword frequency is required. Keyword density is more important a factor for Yahoo than it is for Google; although you don't need to use the same word or group of words to attain the ideal keyword density. Yahoo will consider synonyms and other word variants that are of the same or related meaning to the given keyword to make up the keyword density calculation. Even the plural from of the keyword is still counted when considering keyword density. Taking the keyword factor into consideration, though, Google and Yahoo possess a very different approach in keyword density. Since Yahoo is very much keyword-based, you may fear that stuffing your site with too many keywords would endanger your site ranking with Google. However, this is not really the case. It is true that Google may turn its back on your site because of overwhelming keyword count. But as stated above, your site does not need to contain the same keyword form to attain the keyword density for Yahoo. Taking advantage of the fact that Yahoo counts synonyms, plural forms and variants in assessing keyword density, your site could justify both Yahoo's and Google's keyword requirement. --- Yahoo SEO Special --- Content is very important to attain a good ranking with the Yahoo search engine. This refers to both quantity and quality of your site's contents. Be mindful of relevance of your site's contents to a given keyword and at the same time make sure that your site is full of it. Adding relevant contents from time to time would also be a good strategy to take the top spots with the Yahoo search engine results pages. Aside from content, format should not be taken for granted if you want to have Yahoo on your side. Unlike Google's web spiders, Yahoo's bot doesn't dig deeper into your sites pages to index them. It is therefore very necessary for you to create a very good site map to guide this very lazy animal! And lastly, even though Yahoo is very much into your site's content when it comes to ranking in the SERPs, don't forget that inbound links are still very important. Aside from making sure that your site does well with Google when it comes to links, Yahoo will also need the help it gets from inbound links to index your pages.
I have a very low keyword density and still rank very well in Yahoo. Related sitewide links and in-content links will sky rocket your SERP
Ya I have also noticed, I have also placed the link of the internal pages of our website in the footer and it works in yahoo. Yes keyword density is very important factor.
How well your pages are interlinked matters a lot as far as yahoo seo is concerned. Then comes the anchor text linking your site and content...
I think you are right with this. I have noticed some of my 'breadcrumb' features helped a little bit on one of my sites with yahoo ranking. could be coincidence... but my rankings did go up. MSN has always been the easiest for me to rank well in, followed by Yahoo.
Sorry but I would have to disagree with the comments about keyword density being so important. Perhaps that was important a while back, but I don't think so anymore. I have achieved some great yahoo rankings while never checking keyword density and never making an effort to repeat any words. Just like Google, it is more about links than anything else.
Yahoo search engine optimization is really easy when compared to Google. Yahoo consider backlinking as most important than content...
I can't seem to rank in Yahoo ever, but I do really great in Google. I guess it's probably a factor of most SEO practices I've read are based on Google rankings, but I wish I could do better in yahoo.
Very interesting comment about using synonyms, will be interested to see how that affects my ranking. Thanks for tip Fix