HI, yahoo Reveille the 5 Key Steps to Take Advantage of the New Ranking Model... 1. Include keywords in your ad (use our Insert Keyword feature). 2. Choose keywords for each ad group carefully. 3. Use ad testing. 4. Use our Excluded Keyword feature to optimize your Advanced match type. 5. Review your current bids and set a campaign budget to meet your business goals. I found Nothing new in that google is already following that............. wht u say? Bye
Both the tools looks same from configuration standpoint however. Google track it more correctly. And yes, please correct the spelling.