How does the Yahoo Quality Score differ from Adwords? Are the factors the same or is there different weighting? Thanks, Jon
I want to know what factors are important for the Yahoo Quality Score and which are the most important.
all my ads (smth about 20 ads) have score quality 5... no ideas why. BUT! Checking Yahoo SM Help: "Quality index is a measure of the relevancy of your ad compared to ads that it competes with. It is displayed as one to five bars, where more bars means higher quality. Quality index reflects your ad's ability to meet the needs of users by looking at how relevant your ad is to each keyword and also its click-through rate relative to its position and other ads displayed at the same time. Your ad's quality index also impacts how much you need to bid and the position in which your ad appears—in some instances, ads with a higher quality index may require a lower bid and/or receive better placement on the results page."
Google Adwords work on below things: 1. Keyword’s relevancy with the associated ad text 2. CTR 3. Optimized Landing Page 4. Load Time of Landing Page 5. Bid for the keyword So Google consider quality & relevancy, While Yahoo simply, check Bidding price of that keyword. Above is old story. Now Yahoo have implemented below mentioned changes recently: * An ad’s rank will be determined by both bid amount and ad quality. * Ads with higher quality can deliver a lower cost per click and/or may receive better placement on the results page relative to lower quality ads. * Standard match type ads will no longer receive priority placement over Advanced match type ads. So now yahoo also work as per quality score of keyword. To know more how to increase quality score of your keyword in Adwords check : http://www.directtoindia.com/blog/i...-quality-score-from-poor-to-great-in-adwords/