Hello, I want to advertise on yahoo but want to learn about it first.is there a free ebook for the newbies ?? I have knowledge of adwords.
you can probably get what you need at searchmarketing.yahoo.com but remember google has over 80% market share
a guide for PPC 3 major PPC in S.E. - Overture, Espotting/FindWhat and Kanoodle. Overture has listings appearing on Yahoo, Lycos, AltaVista, InfoSpace, MSN Search and many other smaller sites. Its "Content Match" program displays listings along with relevant articles, products, etc. It is the largest PPC search engine in the world. Espotting pay per click search engine is the biggest in Europe and listings appear on the European versions of Yahoo, Lycos, Askjeeves, AllTheWeb and other European search engines. Kanoodle is the smallest of the three, but still larger than other pay per click search engines with 14,000 customers. You can test their search engine for free. In order to know if PPC is working for you, you have to monitor your bids. It can get quite expensive, as a customer is charged every time someone clicks on his or her listing. If that someone doesn?t become a customer, the fees for the PPC account holder mount up. Make sure that you know what you are paying "per click," and that you are getting returns on your investment.
just do searches on how to run any ppc campaigns, yahoo and google are very very similar so if you find info on how to start with google, its very transferable.