I have a client that I took over on his PPC. Not familiar with Yahoo PPC - but he didn't want his PPC running. I went in and PAUSED his campaign. I'm assuming that means Yahoo will stop running his ads and stop charging him? Just want to make sure. Also - if we wanted to stop his PPC altogether - can I delete his campaign?
Yes... oncce you paused the campaign.. yahoo won't charge you... You can delete his campaigns.... take backup for the data analysis which may help in future.