Yeah, you are right. What tools? I don't find any interesting tools from Yahoo. Did you mean keyword suggestions?
In a rush right now, but here is one that I stumbled over last week. It's called Pipes, (I hope I'm not a day late with this one). It lets you mix, mash and customize feeds. It helped me when I needed a feed for my Amazon store.
Good idea, but then again, there are already many sites catering to women's interests. Also, it feels very superficial as most of the content are taken from their existing services. So it's like repackaging everything and calling it something new.
Are you saying that men do not click on ads as much as the women do, interesting, I've never paid attention to this before but you might be right.