Yahoo is still awaiting approval from the U.S. Department of Justice on their proposed search advertising deal with Google, but that has not stopped them from making adjustments to their own advertising platform. In fact, some think they might even be doing it to emphasize to critics of the deal, that they are still serious about their own advertising endeavors, and are not just bowing down to the forces of Google. Google itself has emphasized time and time again that this deal is good for competition, and will not hamper Yahoo's advertising offering. Yahoo has been relatively quiet on the issue in comparison, leaving most of the defensive tactics up to Google. Google has put up a website dedicated to the "facts" about the deal, and their lawyers are even calling advertisers asking for testimonials for the deal. Yahoo Search Marketing has implemented a new system for geo-targeting so users can better pinpoint their target markets. Users can now select targets as wide as an entire country, and as narrow as a single zip code. According to Zachary Rodgers at ClickZ, who notes that Yahoo's geo-targeting offering trumps Google's who only offers it down to the city level: In a statement that seemed crafted to address the DOJ's concerns, Yahoo said the new features are "reinforcing its commitment to be a leader in search." Source: Webpronews