Yahoo needs to sort out targetting before rolling out internationally.

Discussion in 'Publisher Network' started by qwestcommunications, Aug 8, 2006.

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  1. #1
    I have come across a few sites hosting YPN. The ads are very, very untargetted. Google is far superior in this regard.
     
    qwestcommunications, Aug 8, 2006 IP
  2. ablaye

    ablaye Well-Known Member

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    #2
    I agree 100%. I removed their ads from some of my websites because the CTRs were terrible. The ads did not have anything to do with the topic of the websites.
    I will wait until their ad targetting gets better before putting their ads on my websites.
     
    ablaye, Aug 8, 2006 IP
  3. ArcticPro

    ArcticPro Banned

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    #3
    More money for the rest of us publishers. :)
     
    ArcticPro, Aug 8, 2006 IP
    Gregtq likes this.
  4. 1EightT

    1EightT Guest

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    #4
    CTR is terrible, but the payouts are still good. Ad targeting is definitely not nearly as good as with adsense though.
     
    1EightT, Aug 9, 2006 IP
  5. qwestcommunications

    qwestcommunications Notable Member

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    #5
    In the long run, its much betetr to have well-targetted ads than higher payout. It is assume higher CTR will compensate for slightly lower cost per click.
     
    qwestcommunications, Aug 10, 2006 IP