Yahoo on Thursday released an update to its Yahoo Maps with more data on a wider international coverage, adding new information to 300 cities in North America and more than 12000 and Eastern Europe is included, and a better style regime to the map clearly represent information. "Yahoo Maps has always had a different aspect of Google Maps, but these changes help define this difference even more." The maps show now district borders with subtle changes in the background color. The background colours are lighter and there is an attempt to provide a lot of information visually. And point-of-interest information has also been updated, highlighting features such as schools, rest areas and ski resorts, and Yahoo uses more pastel colors. Yahoo also said it has also improved covering the world, particularly in Eastern Europe. Speed is essential for online resources such as Yahoo Maps. We were pleased to see that the idea reflected in one of the many updates to Yahoo delivered with their mapping service. Yahoo said there are more changes to come, but here are some of the changes so far: New Ward Data • 300 cities with new data added district in North America, Palo Alto, Chicago, Toronto, etc. • More data in Eastern Europe • New highlighted points of interest such as schools, rest areas, ski resorts, etc. • levels shaded relief World • City label higher density for improved ease of use The Yahoo Local & Maps blog noted a reduction in the size of the tile map, quoting from the average reductions of 30 to 60 percent. Note the presence of competitors such as MapQuest mapping and Windows Live Local be an imperative of speed; take too long to serve up later, and people will go elsewhere. Hopefully some of these changes in the future will be to improve the local business listings - adding more and more precise queries. Adding new towns and neighborhoods that Yahoo accomplished with their update also mentioned in conjunction with their local and mobile search advertising goals. Maps will be an important component of advertising strategies for both market segments. But while more information seem to be easily available, many cities still can not be fully zoomed. At present, their magnification seems to be about 30% less detailed than its cities covered by the street-level detail. And even when Yahoo Maps is at its closest, it is not always given as close to the ground that Google Maps' 2D map, not to mention the sight of the street, which offers a view probably as close as we can get without making inside buildings. Serve with charts and lists hyper-and advertising should translate into gains for paid search, particularly on the mobile part. Yahoo's improvements must deliver on this evidence to help the current management of the company's strategy can deliver promises. People using local research are often motivated to action - they search for a local restaurant because they want to go to eat. They can be local or they may be in town for a convention or on vacation. They may be searching on their computer or a cellular phone. "The conversion rates for these types of research are very high - somewhere around 52%." Many local dentists, optometrists, spas, photographers, and other local businesses are not aware of the importance of local search is their business. They often do not know how many potential customers, they lose is not on these lists. With regard to the stylistic changes, Yahoo Maps is the improvement of those he made in May 2007, when it launched its new style, courtesy of Cartifact. New changes added Thursday include hybrid road and wording in the process of changing the colors to enhance readability, the city label density is increased, and map tiles obtain a 30-60% reduction in size.