Yahoo Launches Web Analytics (Beta)

Yahoo has announced the plan to roll out Yahoo Web Analytics (Beta) service in phases for the remainder of 2008 and into next year.

According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, Yahoo Web Analytics (Beta) has been made available to Yahoo! Small Business, whose 13,000 hosted e-commerce customers can now set up easily with a click of button.

The Beta version will also be available to selected Yahoo advertisers and third-party application developers.

Born out of the acquisition of IndexTools in May 2008, Yahoo! Web Analytics (beta) provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. Shortly after the purchase of IndexTools, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free. Webmasters will also receive custom real-time reports and graphs that can help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.

In its FAQ about the new analytics service, Yahoo suggests three reasons why its product is better than the competition (Google Analytics, etc):

1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.”
2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.”
3. Ease-of-Use and Flexibility

http://web.analytics.yahoo.com​

 

Interesting news. I've wanted real-time data from Google Analytics for a long time so Yahoo's new Analytics might make Google move Analytics on too.

 

Looking forward to this new tool. Is it open for registration yet ? For the general people and not only their customers

 

all i can say is: cool but I think they still have not won me over yet. I am still a google freak.

 

Definately can't wait to try it out. I'm looking forward to the real time stats. Google's is too slow and way too inaccurate. I guess it makes it up for all the crazy features.

 

Well I tried to login with my Yahoo! account and it says it isn't linked with a Analytics account. So I guess I have to wait a while to get accepted.

 

Good move by Yahoo, at least now we can compare data from both Y! and Google.

 

When this comes available to the whole public, i will use both Yahoo and Google Analytics. Of course if there won't be any conflict in the tracking javascript code.

 

Well, I assure you that if they try to modify or add to the scripts they got by buying IndexTools, then they will fail. I have always observed Yahoo's programming and it is horrible (dislike google's).

 

Thats cool from Yahoo. We must have to test this service for accuracy and real time data (as claimed).

 

Sounds great, really want to try it