Advertisers who expect their Overture ad campaigns to run with certain Yahoo Searches may be surprised to find their ads running in syndicated spyware applications that render each impression as an ad click the advertiser must pay. read entire article here: http://www1.webpronews.com/2006a/0404.html
Ben writes some darn good stuff - he mentioned at the bottom that he'll do a followup piece on Google Adsense ...