Yahoo implementing new SE software resulting in better relevant ads

Just noticed this story about Yahoo going to implement new software for better targeted ads.

Continued...

 

Well, we can certainly hope!

But is the problem with the relevancy? Or is it that Yahoo just does not have the inventory to draw from to show relevant ads? You have to have both in place, else there is no improvement.

 

Is this good or bad news for us publishers?

 

It is good for the good publishers and bad for the bad publishers, or I would think.

 

i think its good for both the bad and the good. I have a theory that the reason ctr seems to keep creeping up slowly until it peeks at the end of the month is a possible system test related to this switch.

 

i really dont get people moaning all for ads to be relevant to their site :S why do you want that ?for some reason my ads that are non-relevant to my site gets more clicks so i hope not!

 

Your case would be an anomaly since everyone in general wants to have relevant ads for their content.

 

So we think is it ready for going international?

 

May be we get to earn more since our CTR could increase due to Ad relavency .