Yahoo, Google even? Naw..

Discussion in 'Google' started by schlottke, Jul 21, 2004.

0
  1. #1
    schlottke, Jul 21, 2004 IP
  2. pstatus

    pstatus Peon

    Messages:
    297
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #2
    yo schlottke... I know in Hawaii, a lot of people use Yahoo over google for searches. see tons of Yahoo advertising here as well.... My Leads for my websites come in about 2 1/2 to 1 Yahoo to Google... but then again, my SERP rankings on Yahoo are higher for like terms...

    Go fish
     
    pstatus, Jul 25, 2004 IP
  3. North Carolina SEO

    North Carolina SEO Well-Known Member

    Messages:
    1,327
    Likes Received:
    44
    Best Answers:
    0
    Trophy Points:
    105
    #3
    As I understand it, according to the article, the question centers on 'how many use Yahoo! more as a portal while performing searches via Google?'. The article didn't seem to really answer this question. Instead, it kind of left it in the air. IMHO. :)
     
    North Carolina SEO, Jul 25, 2004 IP
  4. anthonycea

    anthonycea Banned

    Messages:
    13,378
    Likes Received:
    342
    Best Answers:
    0
    Trophy Points:
    0
    #4
    At this time Yahoo needs to do a better job, instead of consolidating "AlltheWeb", "Alta Vista", "Overture" and "INK" under the Yahoo Banner, they should be promoting each as its own BRAND, just like GM does with car brands.

    I think that is a big mistake to try to put all of the energy under the Yahoo BRAND.

    Plenty of competition out there, but getting folks to use those other engines has been a problem, Yahoo needs to find themselves again so they can get USERS to use their search products.

    Until Yahoo does a better job at getting the public to use their search brands they will have problems gaining market share.

    Why in the hell do they acquire ALTAVISTA just to bury the brand, that just makes zero sense to me.

    ALLTHEWEB had a lot of folks using them a year ago, now you never hear of them at all, that is why I say Yahoo needs to get their head together and promote the hell out of these brands instead of putting everything under the Yahoo banner.
     
    anthonycea, Jul 25, 2004 IP
  5. Dominic

    Dominic Well-Known Member

    Messages:
    1,725
    Likes Received:
    121
    Best Answers:
    0
    Trophy Points:
    185
    #5
    I've seen a lot of umbrella companies in Australia branding all their subsideries with the parent company name.

    The companies who have done it have have been very successful with this 'one brand' model.

    I'm not sure if this translates internationally with current trends in branding objectives but it sure is making inroads here.

    Problem with the yahoo brand is the search engines they own are essentially competing against eachother.

    Perhaps what is needed is clearer product differentiation from search products within the yahoo stable and more effective co-branding (as you say promote the subsidary brand as well [in tandem]).
     
    Dominic, Jul 25, 2004 IP