An influx of advertisers once it goes wide release will definitely drop the EPC. There is a lot less competition for those high paying ads when there are less than 2000 publishers versus the many, many, many publishers in AdSense. AdSense EPC was a lot higher for many when AdSense initially launched too. And thanks Shoemoney, fryman and Nintendo I was out today, and couldn't post any backup to what I said
jenstar - just curious have you got any feedback from yahoo/google on how they feel about a 50 percent advertising time share using something like phpadsnew ? I thought about doing the same thing.
My experiences with YPN have been: much higher EPC, but much lower CTR. In fact the CTR was so low that the total earnings made me go back to G 100% (at least for the time being)
Why do you think that happened? Did you use the same colors as you did with adsense? Were the ads targeted enough?
For my testing I blogged about, I used near-identical colors (YPN doesn't support as many colors as AdSense does, so I went with the "closest"). Ads for YPN were more generic to the theme of the site, while AdSense was definitely tightly targeted to individual pages.
agree, yahoo is not yet close enough about 'context targetedl ads'. I am observing this and this defintely reduces CTR
Identical colors and ad layouts were used in my case. The targeting was not that good. For example, one of the sites I tried it on would have a job for Disney corp. AdSense would should career-related ads, YPN would should a bunch of Disney cartoon and merchandise type stuff. Hence the CTR was a whole lot lower. Then there were other YPN ads completely unrelated to the site's content as if they just don't have enough advertisers...
I'm wondering if people have compared the difference in earning of 1) Adsense 2) YPN 3) Adsense and YPN at 50/50
I am noticing what others are saying... yahoo is showing ads for domains, cars, welding equipment (WTF?) and adsesne is showing based on my content for my blog pretty targeted.