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Yahoo CTR will be higher - at the start

Discussion in 'Publisher Network' started by dshah, Aug 31, 2005.

  1. Jenstar

    Jenstar Active Member

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    #21
    An influx of advertisers once it goes wide release will definitely drop the EPC. There is a lot less competition for those high paying ads when there are less than 2000 publishers versus the many, many, many publishers in AdSense. AdSense EPC was a lot higher for many when AdSense initially launched too.

    And thanks Shoemoney, fryman and Nintendo :) I was out today, and couldn't post any backup to what I said ;)
     
    Jenstar, Sep 8, 2005 IP
    Nintendo likes this.
  2. Shoemoney

    Shoemoney $

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    #22
    jenstar - just curious have you got any feedback from yahoo/google on how they feel about a 50 percent advertising time share using something like phpadsnew ?

    I thought about doing the same thing.
     
    Shoemoney, Sep 8, 2005 IP
  3. Jenstar

    Jenstar Active Member

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    #23
    It is no problem :)
     
    Jenstar, Sep 8, 2005 IP
  4. Liminal

    Liminal Peon

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    #24
    My experiences with YPN have been: much higher EPC, but much lower CTR. In fact the CTR was so low that the total earnings made me go back to G 100% (at least for the time being)
     
    Liminal, Sep 8, 2005 IP
  5. fryman

    fryman Kiss my rep

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    #25
    Why do you think that happened? Did you use the same colors as you did with adsense? Were the ads targeted enough?
     
    fryman, Sep 8, 2005 IP
  6. Jenstar

    Jenstar Active Member

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    #26
    For my testing I blogged about, I used near-identical colors (YPN doesn't support as many colors as AdSense does, so I went with the "closest"). Ads for YPN were more generic to the theme of the site, while AdSense was definitely tightly targeted to individual pages.
     
    Jenstar, Sep 8, 2005 IP
  7. dshah

    dshah Well-Known Member

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    #27
    agree, yahoo is not yet close enough about 'context targetedl ads'. I am observing this and this defintely reduces CTR
     
    dshah, Sep 8, 2005 IP
  8. Liminal

    Liminal Peon

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    #28
    Identical colors and ad layouts were used in my case. The targeting was not that good. For example, one of the sites I tried it on would have a job for Disney corp. AdSense would should career-related ads, YPN would should a bunch of Disney cartoon and merchandise type stuff. Hence the CTR was a whole lot lower. Then there were other YPN ads completely unrelated to the site's content as if they just don't have enough advertisers...
     
    Liminal, Sep 9, 2005 IP
  9. Shoemoney

    Shoemoney $

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    #29
    awesome! I am going to rotate the 2 50/50 then on my sites and see how it goes.
     
    Shoemoney, Sep 9, 2005 IP
  10. dvduval

    dvduval Notable Member

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    #30
    I'm wondering if people have compared the difference in earning of
    1) Adsense
    2) YPN
    3) Adsense and YPN at 50/50
     
    dvduval, Sep 12, 2005 IP
  11. Shoemoney

    Shoemoney $

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    #31
    I am noticing what others are saying... yahoo is showing ads for domains, cars, welding equipment (WTF?) and adsesne is showing based on my content for my blog pretty targeted.
     
    Shoemoney, Sep 12, 2005 IP