Interesting article. I've never heard of Blue Lithium, but apparently they're big. If YPN is an example of Yahoo!'s advertising methods, then they've still got a long way to go. Yahoo! buys BlueLithium as Google struggle escalates
Im glad yahoo purchased it as opposed to google. id really love to see yahoo claim back its share of the advertising and search network. google are becoming too big for their own boots i beleive!