1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Yahoo Billboard Advertising

Discussion in 'Yahoo' started by T0PS3O, Jun 19, 2004.

  1. #1
    Just noticed Yahoo Search advertisement on a massive billboard here on the high street in south west London.

    It was the first time I have seen offline advertisement from any of the SE companies for just their search engine.
    SEMrush
    Looks like they are stepping up their branding efforts.

    Anyone seen them ads around the UK?

    Do they advertise like this/on TV/in printed press in the US or elsewhere outside of the UK?
     
    T0PS3O, Jun 19, 2004 IP
    SEMrush
  2. digitalpoint

    digitalpoint Overlord of no one Staff

    Messages:
    38,326
    Likes Received:
    2,614
    Best Answers:
    462
    Trophy Points:
    710
    Digital Goods:
    29
    #2
    Yeah, they do it in the US too.
     
    digitalpoint, Jun 19, 2004 IP
  3. schlottke

    schlottke Peon

    Messages:
    2,185
    Likes Received:
    63
    Best Answers:
    0
    Trophy Points:
    0
    #3
    I've seen them in Minneapolis for a few months- nothing before that though
     
    schlottke, Jun 19, 2004 IP
  4. TwisterMc

    TwisterMc Mac Guru

    Messages:
    972
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Yahoo and MSN advertise. I think it's kinda funny that google doesn't and they are still #1 (or they are in my opinion)
     
    TwisterMc, Jun 20, 2004 IP
  5. compar

    compar Peon

    Messages:
    2,705
    Likes Received:
    169
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Just a side note. Nobody in North American know what "high street" is. In Canada it is either Main Street or King Street. I think they have Main Street in some US cities, but the colloquial would be "on the main drag".
     
    compar, Jun 20, 2004 IP
  6. thebassman

    thebassman Asleep at the Keyboard

    Messages:
    1,105
    Likes Received:
    29
    Best Answers:
    0
    Trophy Points:
    140
    #6
    Yeah, I've seen Yahoo! billboard ads here in Canada on some main streets of Toronto... but that's probably because there's a big partnership coming between Rogers (ISP) and Yahoo here soon...
     
    thebassman, Jun 20, 2004 IP
  7. T0PS3O

    T0PS3O Feel Good PLC

    Messages:
    13,219
    Likes Received:
    777
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Weird thing is, all the poster displays is a search box with the word IVY in it and a huge find button. But the whole design isn't even anywhere near how Yahoo search looks in real life. Someone who's hardly ever been on Y but goes there because of the ad probably can't even find the search.

    But I guess it's more just for sticking their name out.
     
    T0PS3O, Jun 21, 2004 IP
  8. North Carolina SEO

    North Carolina SEO Well-Known Member

    Messages:
    1,327
    Likes Received:
    44
    Best Answers:
    0
    Trophy Points:
    105
    #8
    With Virginia being the home of AOL and attempting to be the "internet capital", there are a number of ads via billboards and on TV from Y, G and AOL touting their services on a rather regular basis.
     
    North Carolina SEO, Jun 21, 2004 IP