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Yahoo bidding on Overture PPC

Discussion in 'Yahoo Search Marketing' started by dave487, Dec 21, 2005.

  1. #1
    On Overture I bid 50p for a keyword, the bid below me was 20p so I pay 21p for a click.

    Yahoo finance directory has now started bidding 45p for a click meaning I have to pay 46p - 25p more than I used to.

    If this happens on loads of keywords they will be making a fortune (assuming Yahoo are not charging themselves for the clicks.......):mad:
    SEMrush
     
    dave487, Dec 21, 2005 IP
    SEMrush
  2. UsernameInUse

    UsernameInUse Guest

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    #2
    Hardly seems right. Isn't that a conflict of interest?
     
    UsernameInUse, Dec 21, 2005 IP
  3. joch21

    joch21 Peon

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    #3
    its their website...

    Instead of outbidding you or forcing your bid higher they should just adjust the script to allow them to show their own ad first. I think the way they are doing it now is really bad - Basically just stealing from you. And since they know what you max bid is they can bid as high as they need to, to get the most cash out of you.

    A shame really
     
    joch21, Dec 21, 2005 IP
  4. dave487

    dave487 Peon

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    #4
    I will try bidding a penny below them, beat them at their own game :)
     
    dave487, Dec 21, 2005 IP
  5. joaquin

    joaquin Well-Known Member

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    #5
    lol me 2... wait what did I sa
     
    joaquin, Dec 21, 2005 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #6
    hehe, bid jammed by Yahoo:)

    As far as I know all the major SE's use their own PPC engines for self promotion. I see ads for Google in Adwords & MSN ads in the paid results on MSN.
     
    GuyFromChicago, Dec 21, 2005 IP
  7. dave487

    dave487 Peon

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    #7
    OK I bid 44p (actual CPC 22p) and Yahoo are on 45p, lets see if they come back with 43p.........
     
    dave487, Dec 21, 2005 IP
  8. UsernameInUse

    UsernameInUse Guest

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    #8
    I'd really like to know the answer to that! :)
     
    UsernameInUse, Dec 21, 2005 IP
  9. Kendothpro

    Kendothpro Well-Known Member

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    #9
    Definitely not very honest...but still, they hold the knife by the handle :/
     
    Kendothpro, Mar 20, 2006 IP
  10. Roxyyo

    Roxyyo Peon

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    #10
    They take advantage of the "employee discount" LOL
     
    Roxyyo, Mar 21, 2006 IP
  11. rustybrick

    rustybrick User ID 3

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    #11
    Guys these divisions are completely separate. I doubt there is any discount.
     
    rustybrick, Mar 22, 2006 IP
  12. YahooSarah

    YahooSarah Peon

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    #12
    Hey there,

    Yahoo! Finance is an advertiser just like each of you and gets no preferential treatment from Yahoo! Search Marketing. I reached out to our friends at Yahoo! Finance in the UK to get to the bottom of this, and here's what I've learned:

    Yahoo! Finance uses a third-party agency to manage their search marketing campaigns and bid on keywords to drive traffic to their site. They do pay for each of their bids (no discounts) and their agency absolutely does not use bid jamming techniques.

    I hope this eases your concerns.

    YahooSarah
     
    YahooSarah, Mar 24, 2006 IP
  13. dburdon

    dburdon Peon

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    #13
    Its all wooden dollars. It happens in press and on TV too. Try to avoid competing with them head on. There can only be one winner.
     
    dburdon, Mar 25, 2006 IP