Maybe the rest of you have known this for a while...but slow me just realized this. W/google with strong serps for a terms you can often show well for the stemmed singular or plural version of the phrase in serps. My site is well optimized for its singular term in G and shows up #4 for the plural version. (the singular is more competitive) While the site is highly ranked for the singular in both Y and MSN...just noticed that we are nowhere for plural versions in either engine. Guess I have to do some new pages with new domains and titles to get anywhere on plural versions. Since G drives the majority of traffic I hadn't looked at this. Dave