You are aware over 1.3 billion people use the internet on a frequent basis? 20 years ago, picking up a mobile phone with a signal was merely impossible, regardless where in the world you were. Nowadays, you can take your mobile to any Continent across the world and still be able to use your phone. Technology is advancing at a rapid rate, spreading across the world, to the extent that now even the poorest nations in the world are being donated computers (albeit using Linux variations). It's only a matter of time before the internet, in some form, catches on like wildfire until there isn't a single region in the world unable to obtain internet access. That, is why the ball is firmly in Google's court