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Yahoo Advertising

Discussion in 'Yahoo' started by YJunK, Jan 8, 2014.

  1. #1
    Very recently Yahoo! Announced their new advertising solution to the world. What impact do you think this will have on Yahoo! and on advertising in general.
    Obviously Yahoo! isn't google, and they'd have to try much harder to compete, but their new solution seems interesting.

    http://advertising.yahoo.com/Blog/INTRODUCING-UNIFIED-SOLUTION.html
    SEMrush
     
    YJunK, Jan 8, 2014 IP
    SEMrush
  2. DatingExpert

    DatingExpert Active Member

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    #2
    It is better for us that Google get a stronger competitor.
    That is good for advertisers.
     
    DatingExpert, Jan 30, 2014 IP
  3. Md. Ershadul Hoque

    Md. Ershadul Hoque Greenhorn

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    #3
    Hi Y Junk,
    Really you have arise a good question, I think this offer has no effect on Google but it will inspire the existing yahoo users.
     
    Md. Ershadul Hoque, Jan 31, 2014 IP
  4. danasurvey

    danasurvey Well-Known Member

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    #4
    Having competition and choices is always a good thing for the end user. :)
     
    danasurvey, Feb 3, 2014 IP
  5. Staceyc18

    Staceyc18 Greenhorn

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    #5
    Nothing like a little healthy competition for Google! But as a poster said above, Google wont care. Google has conquered world domination as far as I'm concerned!;):)
     
    Staceyc18, Feb 4, 2014 IP
  6. John Eulizer Nimo

    John Eulizer Nimo Active Member

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    #6
    Yahoo has really leveled up. But it still has a long way to go to beat Google.
     
    John Eulizer Nimo, Feb 4, 2014 IP
  7. namelo lalwan

    namelo lalwan Greenhorn

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    #7
    thats right may yahoo try to rech google but they can't :)
     
    namelo lalwan, Feb 14, 2014 IP
  8. jasmeencress

    jasmeencress Member

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    #8
    Thanks for share interesting question. comments are so helpful...
     
    jasmeencress, Nov 22, 2014 IP
  9. Abhishek Kundu

    Abhishek Kundu Active Member

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    #9
    You are right that yahoo has started their advertising solution but it's not as effective as Google AdSense because the ad's don't blend in with the website's content which is one of the important factors to get a better CTR. They need to go a long way to optimize their advertisement platform.

    Kindest,
    Abhishek Kundu
     
    Abhishek Kundu, Nov 24, 2014 IP
    danasurvey likes this.
  10. YJunK

    YJunK Active Member

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    #10
    Well, it seems like what Yahoo was trying to do with their thing is make a platform that will work well within the framework of their own sites. I'm guessing that making their ads fit in with website content will be the next logical step for Yahoo, so I wouldn't be surprised if we see that update happen sometime soon.
    A thing that I find to be interesting is that even though I use many services which should be working with this format of advertising, I haven't noticed it much. I haven't gone deep into analysis as to why but it either means that A) the ads really blend in on the sites they're meant for (which was Yahoo's goal, I guess) or B) these sites aren't using the advertising. :D
     
    YJunK, Dec 12, 2014 IP
  11. strawberrybob

    strawberrybob Greenhorn

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    #11
    I wish yahoo good luck! But i think they are trying to slay the giant. Then again, it does seem that some people do find aspects of google frustrating, so if they can fill a hole, who knows!
     
    strawberrybob, Dec 15, 2014 IP
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  12. Almobi

    Almobi Peon

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    #12
    Good luck to Yahoo...
     
    Almobi, Dec 22, 2014 IP