I was wondering if other publishers out there have seen a low percentage of properly targetted ads served on their sites. This question would be ideal for publishers of sites that cover multiple audiences. The sites that I am currently serving YPN ads on are targetted to significantly different audiences and have very different content. Yet I seem to see the same advertisers' ads showing up consistently. For the most part the ads always seem to be from: vonage target shoppping.com overstock.com I am curious is if this is a lack of my pages being cached and processed by yahoo, or is it a lack of advertiser pool? I hope that eventually yahoo has an equivalent advertiser pool as google does.
I would say its lack of pages cached and processed by Yahoo. I have two sites related to photography, one is SEO friendly and I get 80% related ads (20% = vonage etc). On my other site which is phpbb and non-sef gets wayward ads so I guess we gotta help yahoo put related ads