Hi, We are a large e-retail company and recently began testing some banner ads on Yahoo!’s AdReady display advertising program (http://yahoo.adready.com/). After two weeks, we have recorded over 4000 clicks coming from both the Right Media network and the Yahoo! Network. However, these clicks have led to a total of zero conversions (as reported by our system’s internal tracking and confirmed by Analytics)! Clearly something is not working properly. Has anyone else used Yahoo! Adready? I would like to find out if others have had success or similar problems with it. We have contacted Yahoo! and are awaiting their findings. I will follow-up with an update when I receive further information. Thanks.
S17, I am a publsiher myself, so I would be "Displaying" ads like your son my site through YPN. I can say that Yahoo' takes fraud (I.e Ad Clicks, bad conversion rates) seriously, Make sure you contact them. (I know you said you did.) What type of Ads are you putting up? Just wondering... D/C
Thanks for your reply. We are certainly going to follow-up with Yahoo! to resolve this issue. We are testing a variety of display ads (160x600, 300x250, 728x90, etc). These same ads pull conversion rates of 2-4% on other sites.
I would definitely take it up with Yahoo!. If they refuse to help you then switch companies as there are a ton out there.