This really doesnt strike me as a big story, or a big surprise. Just like it was mentioned in an earlier post, Yahoo isn't a search engine. It is a complete portal with a great news source, good email, the search is good if you want to use it (which I do). To me, it was more a matter of admitting the obvious that they weren't going to catch google ( at least short term) in the search engine industry and that really wasnt their goal anyway. Google is simply search. That news thing they have sucks unless you have a membership to every online newspaper in the world. ( and even then it still sucks). Besides, it won't be long until MSN is breathing down the neck of google for search engine supremecy.
The thing people don't think about when they consider search engines is the fact that search 5 years from now will make us look back at what we had a few years ago as something of a joke! Most of the searches in the future will be done right from your television as the web and TV converge! Google made a deal with Time Warner for a reason, because they are an ISP and TW is the worlds largest owner of video content and music too! With Google getting into video delivery and micropayments you will be able to do on demand video and music for a few pennies and watch any TV show from years ago too! Yahoo has a giant music portal as does AOL which are both great, I watch a lot of free videos on both of them! MTV.com is fantastic too!! The search engine wars down the road will be a find and sell content type of business model and you will see a lot of vertical engines going after these markets, even IBM is working hard on a video search engine!
But a paper thin screen has been created, so the cell phone could easily be turned into a portable TV with all the features and you can watch shakira anywhere you want
What was the something else? I used to like MyYahoo too for RSS feeds, etc., but lately it's kicking out script errors - I need a good replacement.
its okay that Google recieves more searches than Yahoo ... but how could yahoo say so? search results are very similar... the only thing is that google is wide known for its search and most ppl use it...
I agree with a lot of your points. However, the big $$ is in search. Like I've said before, I visit Yahoo about 4x as much as Google. However, I don't remember the last time I clicked on a Yahoo ad. They're not relevant to what I'm interested in most of the time, banner blindness takes care of the rest. When I search with Google, I frequently find myself checking out the advertisers when I'm not satisfied with the natural results. I've bought a few products through adwords advertisers, but none through ads on Yahoo. All that said, I think Yahoo's a great company. I use their paid music service, and visit them more than any other site. If Yahoo could get their search algos up to par with Google's, they would be so dominant. Doing that should be their #1 priority.
I hate to break the news to you guys and gals, but Yahoo is a search engine, they know what they are doing for sure! Google and Yahoo are both going after the same markets in a lot of sectors, Yahoo happens to be doing a better job than Google in Music, shopping portals and a lot of other stuff too! Google is becoming much more like Yahoo versus Yahoo becoming like Google!
Well I use Yahoo for lots of things all the time but almost never for searches. So how can it be defined as simply 'a search engine'?
Yahoo is a search portal and so is Google, Google is not only a search engine any longer, they are a giant data center that engages in data mining and they are a producer of web applications and software programs that will in the end offer users the ability to store all their files on Google servers. Google users will have no need to own a computer, they will just need a dumb access device to gain unlimited computing power! Does that sound like a search engine to you
First she is the CFO not the CEO so I think you need to think that her head is about money. Search is great but it does not make money directly. Google makes all their money with advertising and Yahoo is right behind with advertising. Adsense and YPN are the real markets and search is the technology that allows them to build this business but just as some people use Overture (Yahoo) to drive business to their website with Adsense ads or people who use AdWords to drive business to their website with YPN. The real money is SELLING the ads not doing the search.
I would have to agree and later on in that article they specifically talk about gaining REVENUE share. This will be done via YPN and all of us who are publishers. 45% of googles revenue is in publishers adsense. They have much better margins on their own portal as with adsense they give 75% to the publisher and off google.com its all theirs. Anyways, I see Yahoo wanting to get a piece of the advertising revenue that is on the many millions of pages. To me this is much more potential for profit in the long haul as websites are popping up at exponential rates where # of searches is growing rapidly via the main portals, but not at the same rate. No matter which search engine you use, if you land on a website with YOUR publishing network, odds are you make money! There is money to be made by all and I do wish Yahoo and MSN would continue to fight for #1, but the whole world knows its an uphill battle that won't be won in the next 5 years and more likely 10.
A lot better in what respects? I'm finding them more easily manipulated if that's what you mean... As a part joke - part informative demonstration on another forum, we are trying to show someone how easy it is to rank for an obscure phrase including the individual's name. We began the exercise I think 3 or 4 days ago. We already have #1 ranking in MSN. Nothing yet in Google or Yahoo.
Yahoo claims you are all mad and that they are going to knock the shit out of Google! http://www.ysearchblog.com/archives/000239.html