Ads are not running in my adwords a/c, even when i put the cpc value = automatic bid try to optimize clicks, earlier it used to show low quality score for ads... what cl be d reason
> it used to show low quality score There's your likely answer. Your QS is so low that your ads don't show that often, if at all. Google wants quality ads, those that get clicked on often. They make more money that way, that's why they invented QS. Why show ads that have proved to be of low quality and not make money out of them?