[WTS] 19 Month Old - Established *PR3* Paid Web Directory

Overview

URL: http://www.esubmitlinks.com
Uniques/Month: 2500
Established: 31st July 2006
Page Views/Month: 5250
PageRank: 3
Alexa Rank: 547,000 (Circa)

Introduction

I bought this directory in October 2007 to supplement my own income while to also take on a new project and learn about the directory business.

At the time the revenue of this directory was averaging $400/month. The past owner has devoted his time and soul to make this directory orgazined; and shaped its structure. However, I have been really busy with my own career that I have not devoted enough time to this directory.

I believe directories are coming back. Unfortunately, I do not have the time to keep up with this directory, and have lost a lot of opportunities since I obtained the ownership of this directory. I see a lot of potential in this directory and I am looking to pass it over to somebody who wants to get involved in this industry and either like me several months ago wants to supplement their own income or just looking to learn what this business is all about.

In my opinion, the new owner does not need to make much infrastructure work. This is pretty much a turn key project. It is ready to go and ready for the new owners full attention and input.

Directory Features

The directory itself is run on the very popular PHP Link Directory software. The site has been recently updated to the 3.3.0 paid version of the software.

The logo identity is custom designed and was produced by Logo Design Team which cost $49. (I can provide the PSDs).

There is a directory statistics mod running which is a custom script that I got from the PHP Link Directory forums. It is located on the left hand side of each page and has stats such as; Link Categories, Active Links, Featured Links, Pending Links etc.

There is a web directory blog attached to this directory running on Wordpress.

Web Directory Blog

The blog is managed by the popular blogging software Wordpress. It features 37 quality blog posts ranging from 150-300 words a post. That equates to circa 5250-10500 words of quality content. Please consider viewing the blog to appreciate the quality of the content too.

The theme is customized but built on a free wordpress template provided by the credited designer. (if you keep the template, you must keep the credit to the designer).

The blog is well indexed in all the major search engines and presents a very appetizing opportunity for prospective buyers in the future. (Just remember to preserve the quality of the postings!)

PageRank & SeoMoz Page Strength

The directory itself has a strong PR3 homepage. There are also quite a few PR pages along with the rest of the directory pages.

SeoMoz have issued the directory a 3 page strength rating.

The web directory blog has a strong PR2.

Traffic

Traffic averages circa 2.5k uniques a month.

Based on traffic from Jan 1st to feb 29th referrals are as follows:

# 39% Direct Traffic
# 51% Referring Sites
# 10% Search Engines

Indexed Pages

Google = 1490
Yahoo = 2,055
MSN = 402

Revenue

This business earns its revenue from the following streams:

• Paid Directory Listings
• Featured Directory Listings
• Sitewide Directory Listings
• Web Directory Blog Posts
• Google Adsense

Costs

Direct costs include hosting, sales transaction costs and marketing costs. Hosting price is at your discretion. This site will run fine on any decent shared hosting. The majority (in fact, all) of the transactions have gone through Paypal so depending on which fee category you are on you will get charged a sales cost.

Marketing is once again at your discretion. In the last few months I haven’t really spent much at all. The PHP Link Directory licence is paid for already, valued at $25.

Typical costs per month are around $20-40. You then have marketing costs on top of that which I stress is up to you on how much you spend.

Marketing

As I have already stressed the marketing costs are at your discretion. A lot of directories spend a mint on advertising their directory, you can do the same but don’t expect to see results based on how much you spend. It is important that you spend wisely and keep track of effective marketing opportunities.

Here is a brief sample list of some of the prominent links:
http://www.iwebtool.com/search_engine_position
http://www.cascandra.com/
http://forums.digitalpoint.com/member.php?u=21852

Domain & Hosting

Domain is located at NameCheap.com and I believe is a free push to account holders.

Expiry of the domain is : 31/07/2008

Hosting is currently setup on my personal web hosting account, but you must make your own arrangements to host the site elsewhere within 2 weeks of the sale completion. I can recommend a great and reliable person which has helped me lately.

Price

Starting bid of $1,500
Minimum increments of $50
BIN not yet set

Deposit is required within 48 hours of the auction/sale being agreed unless you intend on paying via Escrow.

Terms

Existing Links

All existing links within the directory MUST remain indefinitely. This includes; Regular, Featured & Blog Post links.

There is one pre-paid sitewide link that cannot be removed until it expires (03/07/2008)

Designer Accreditation

If you intend on using the directory and blog in its current format (design wise) then the appropriate accreditation to the designers MUST remain.

Content Copyright

The content copyright ownership will be transferred to the new owner of the directory upon completion of the sale. You therefore (as the buyer)

gain ownership of the unique content. The content may NOT be moved, adjusted or removed from the blog.

My Agreement to you

I will not be setting up another web directory.
I will also not be reselling any of the features of this website. (Design, Content or Information).
I will be on hand for a two week period after the sale is completed to, where possible, help you and assist you with getting the most out of your purchase.

You get; Domain, Full Site, Design, Graphics, Images, Avatar etc.

Starting Bid = $1,500
Minimum increments of $50
BIN = Undisclosed (PM your offers).
Auction Ends = Not Yet Set

I reserve the right not to sell this website for any reason. I also reserve the right to decline a buyer and/or close this auction at any point.

If I have missed something out or you have any questions for me, please PM me.

Thank you for your interest and Happy Bidding!