http://juicedsportsblog.com gets 10,000 uniques a month and is now using a new ad format not used on other sites, and getting very high click thru rates in test runs. The ad is called Empty Space Ads, and you can see an example here by running your cursor through the area outside the site: http://juicedsportsblog.com/2007/08/advertise-on-juiced-sports-blog.html On the sides of the site where no content is, ads will display when the mouse goes there. It will go there often, as it must go there to get to the scroll down bar. On a test run, the ads got 6% CTR and an average of 4.62 seconds hovered. For my first sale, I am selling them for $1 for a week. Reply and PM if interested.