WTB - search engine marketing consultation

Discussion in 'Services' started by CleverDick, Feb 24, 2008.

  1. #1
    I know enough about AdWords to setup an account but as anyone experienced knows there's more to it than just entering the data. I have been managing a campaign for a client for two weeks. Their main keyword requires a CPC of $5.00 to get into position 1. The ads are displaying, the landing pages are effective but the phones are not ringing. I need someone who is experienced with AdWords and marketing in general to review my campaign settings/landing pages and make suggestions as to how it might be improved. Perhaps I need to drop the CPC so we get more impressions but not necessarily in position 1. Perhaps we need more/less keywords. Perhaps the landing pages are not appropriate.

    If you have some experience with this, please let me know your rate to do this as well as giving me some examples of results you have achieved for others.
     
    CleverDick, Feb 24, 2008 IP
  2. sweetfunny

    sweetfunny Banned

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    #2
    It's sounds like a simple conversion problem, your landing page possibly isn't as effective as you think from the customers point of view.

    You really should of done some split testing before launching in to a top dollar bid campaign. This is where you do A/B landing pages, drive say 100 visitors to each using a low price keyword and track click throughs, time spent on page and other actions to determine what page is best. Optimize and repeat until you have a really "sticky" page that converts then launch your primary campaign.

    Best of luck.
     
    sweetfunny, Feb 25, 2008 IP