I'm struggling with the google adwords mentality of it choosing whether an advert is 'Great' as opposed to just 'Good' or 'Poor'. I can write a 'Great' advert and when I replicate it exactly for another keyword, sometimes I can create another 'Great' advert, sometimes only 'OK'. I know the terminology I've used is for the UK market but I think you get the idea. Seems like the only way I can ever get a 'Great' advert is to completely do a fresh advert, if I change the text it never goes from 'OK' to 'Great' so I have to do a new advert, which takes time and patience! Any ideas of any programs to use to create 'Great' adverts? Thanks
Great adverts? are you looking at the quality score regarding the keywords you use in your advert/campaign. If so there are plenty of good links/threads on here that should help you to improve your quality score advising on CTR, relevance and history. Googles ideas are here http://adwords.google.com/support/bin/QualityScore Good luck and apologies if this reply is unrelated. Smudge
Hi Smudger and thanks for the quick reply. Yes, apologies, I was talking about Quality Score. I've had a look at the link you put up and yes it does seem correct but there is that certain 'google factor' that comes into play. For example, I've done a campaign for a client and I have 'Great' QS for 95% of the adverts but for the first campaign I did for my site I'm lucky to have 20% :-< Its just a bit annoying because I hate keyword-stuffing on a webpage where I put on loads of keywords in the page because it just looks like google-gibberish! Would one instance of the keyword on the landing page potentially improve QS or does it have to be several instances? I want to keep my landing pages as short as possible so that the reader doesn't get bogged down in too much waffle! Thanks
Don't think that keyword-stuffing your landing pages will help much. The biggest factors are: Having your keyword in your advert Getting a good clickthrough rate Convincing Google that your site isn't dodgy or just a bunch of links to other sites. Here's a guide I wrote to the Quality Score... http://www.epiphanysolutions.co.uk/google-adwords/maximising-your-google-adwords-quality-score Hope it helps...
Many thanks for that report CustardMite - I will be working through that one definitely! Just out of interest, with your adverts, what % of them are 'Great' as I'm guessing your in the UK (don't know what the US terminology is!)? Regards
I manage accounts for a number of companies, but around 90% -95% of my keywords have a QS of Great, with the others being OK. I did have some Poor keywords on a campaign a while back, but the keywords weren't really related to the product or the advert - I was trying to find more traffic for a product with very little of its own...
CustardMite, Have you ever had Poor keywords all of a sudden turn to OK and then great over a period of time as you let them run? And I mean let them run as poor without changing anything at all. I swear I have watched this happen in my own account...I also swear I have watched a keyword that required a higher bid (thus was made inactive) become active eventually although I never changed it. Has this happened to you before?
I've only ever had a few keywords with a 'Poor' rating. It's generally due to one of two things. Either the advert doesn't relate to the keyword, or the clickthrough rate is very bad. If the advert text doesn't match the keyword, then either change the advert text, or move the keyword into its own Adgroup and write a new one. If the clickthrough rate is very bad on one keyword, but not the others, then either do as above (writing a more targetted advert) or kill the keyword. I've never had a 'Poor' keyword for very long, and I wouldn't leave it alone if I did...
When I've created the advert in its own adgroup its defaulted straight away to poor which is a shame. I tried writing 3 or 4 adverts with the adword in the title and the description and still no joy. I just accepted that google didn't like that keyword for some reason :-<