How about a short snappy headline that conveys a story? I like something like that (read somewhere that a writer should'nt be generous on words..rather he should not waste words and I believe it). Turbulence! Can you please try and write a headline that is short, sweet yet conveying a story? Probably, will help enthusiasts like me. Thanks in advance!
A short and snappy headline that is sweet yet conveying a story is,"The difference between losers and winners! This has got to continue with a story that reveals what that difference really is. As you see this example doesn't really reveal a story of a kind, but it squeezes the curiosity trigger for sure. P.S. I'm not saying this is the best example. If anyone has a better one, please post it here. It will be appreciated by the folks who are interested in copywriting and writing headlines in particular.
Just write a headline suited to the product and the audience. Try not to get caught up in the different "types" of headline - write something that suits what you're selling, or hire someone who knows how to do that professionally.