Creating a Small Business Email Marketing Message. There are a few rules you might want to follow to get a good response, without getting slapped with a SPAM warning. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write a letter is nothing you wouldn't have learned in any 2nd grade English class, but what you say and what you don’t say is the most important in a marketing email.... Read the entire article http://www.bluewavedesignstudio.com/Writing_A_Marketing_Email.html Bill CEO Blue Wave Design Studio www.bluewavedesignstudio.com