A lot of advertisers really don't know how to write their text ads correctly or even understand the concept of split testing etc... to help educate out advertisers I just finished a blog entry which is quite helpful and thought it would be a useful article to share with DP members. It's titled "How to write EFFECTIVE Text Ads!" You can find the complete article at http://blog.adtoll.com/2007/09/17/how-to-write-effective-text-ads/
hey cool blog post ruby i recently did a course on IM that included google adwords training. and you mention a lot of the concepts i learned in there in your blog post. i now pay drastically less for clicks just because i know how to use the system effectively. its amazing what a difference it can make.