I'm currently writing en E-Book for clickbank, and just thought I'd make a thread here to hopefully get some good advice. First thing is the length, does it really have be longer than 30-40 pages? I like to write straight to the point, so a short E-Book with lots of good content would be just as good as one twice as long with the same content, right? Also about price, is $29 fair for a 40 page E-Book? It will be for people with websites, solving a problem many people have, something new I haven't seen anywhere else though, that really have helped me a ton, so I do believe there is lots of value in it. It's not a "Get rich online" product, really hate those. Last thing is about launch, having some experienced affiliates read through it, having them set up campaigns for it before everyone else sees it on clickbank, is that a good idea? And commissions, 75% is just the way to go to get as many affiliates as possible?
Of course not, I want to make a good product that people will find useful, to give value to the buyer. The stuff I will be writing about has helped me a lot at least, and it is something I've thought myself so I don't think there is anything similar out there, at least nothing that is exactly the same. So you'd say a 30 page book is fine as long as the content is really good? I guess I can change it and expand it later, is that possible?
And another thing, why are most sales letter so damn long, do they really work? Personally I hate them, I'm really happy every time I find a product with a sales letter that is only a few pages straight to the point stuff.
There are some advantages of long sales letter:- 1) SEO-wise, that means more opportunities for including keywords 2) You can give more facts about your product, that may reduce customer service work 3) When readers get more information about your product (which is possible through a long sales copy), they will feel more comfortable for a purchase decision But anyway, it depends on what the vendor's intention is about the sales letter, because short sales letter works well also.
Agree to some extent, but I generally prefer reading shorter ebooks (within 30 pages), depends on the reader. Some people have short attention span.
I prefer that too, but does having it shorter meaning I should charge less for it? I'm think about selling it for $29, as at least for me if something is over $30 I feel it is a little expensive. A 30 page E-Book with Good content for $29, is that a fair price? It will mostly be targeted to webmasters and bloggers, so figure this would be a good place to ask. I'm obviously interested in making as much money as possible selling it, but don't want to make the buyer feel they are getting ripped off by getting a book they think is too short either.
Stop worrying about the length in pages. If the information in product is valuable - you can afford to sell it for a higher price. I'd rather pay $50 for a 10 page product that has some awesome information than pay the same amount for a 500 page product that doesn't have useful content.
That is what I am thinking too, so probably shouldn't focus on length in pages and instead of just putting as much good content in there as possible. I guess I could also experiment with different prices before I launch it on ClickBank, is that something CB publishers do? I'm thinking of setting up an Adwords campaign and testing out both different sales letters and different prices for the E-Book itself. Will probably take me about a week to finish it, so I have to some time to figure it out.
Price depends on value you give. Who pays for crap? No one. If you have real value and content to pass on, test the market with price. Often the low price products is not what people buy.
Oh it will be real value for sure, if people actually do what I advice them to in the E-Book. Reading this E-Book a few years ago would have helped me a lot, as I wouldn't have to test so much stuff out myself then. As it looks now it'll be around 20-25 pages, and it is actually a good learning experience putting stuff on paper that I have been thinking about a lot. Thinking of including a members area as well with the book, maybe offer a few months free membership if they buy the book, and then charge a low amount monthly for continued membership. Helping people implement the stuff I write about is something I think I will enjoy after all. Is this something that I can set up easily with ClickBank, or do I need to look for other ways to do it? It'd just be a forum basically.
Iwind, it looks like your on the right track. And yes you can implement a membership fee with Clickbank... Also here's another similar post that I replied to here which I think you might find helpfull as well: http://forums.digitalpoint.com/showthread.php?t=2001706 Hope this helps...
Length do not matter as long as your ebook contains valuable information , you should also sell your ebook here in digitalpoint , there are various users here looking for good deal
That's a good idea for sure, I'll probably place it in my signature once it is launched and I can make a thread about it in the sales forum as well. I would think many people on here would find it useful, at least it answers questions I see in the forums here all the time. It'll be targeted towards people with their own website, people getting visitors to their sites but not making much money from those visitors.
You could also offer a preview or snippet of your eBook, say about the first 5 pages to get people interested in the subject. Release the preview version free to download and at the end include a link which says "To continue reading my eBook please click here" or something like that. The link then goes to the Sales Page.
I hate them too. Yes they work and they are ESSENTIAL. I use to wonder the same thing. Make your pitch page scannable. Tell the story in the bold/larger text. If you don't grab them there, you never will get them to read the details. You have to slowly appeal the reader, grab them with the main headline, then keep them interested with large text then suck them in.
I'm currently selling 13-page EBook on ClickBank. I put right in the description of it that it is only 13-pages long but it is so packed with content in the limited amount of pages that it still sells pretty well. It is all relative.
I agree with Mike, customers like to see what they are getting and I would also make sure to include a copy of the Index/Table of Contents or a least a good part of it.