I need advice on how to get content for my sales page. I have currently ran out of ideas as I have pages without content on my website. I am getting frustrated already Any idea will be appreciated.
Writing a good sales page is a really difficult process. You need to be able to engage your readers for the whole length of your sales copy by making your story really inriguing. If you run out of ideas looking to your competitors for content to write for your website is a good idea....BUT don't steal their copy at all. Use the information they have on their site and make a better sales copy than what they have. Stealing content is a serious offence and it's not worth it in your case. If you can't use your competitors content to your advantage and you've run out of your own ideas your next bet is to hire a copywriter to help you.
I guess hiring a copywriter in your case would be the best bet. You see the sales page is exactly the main tool that is vital and will influence your conversion rates & number of sales, and it has to be perfect. (nothing is really perfect but your sales copy should stand out of the whole crowd. > You'll probably have to test a few sales pages until you choose the highest converting one.
Look at competitors or any other sales page. See how they use headlines and text to develope Attention - Interest - Desire - Action.
Writing copy can take a bit of practice, but with a good guideline, you'll still make sales and learn how to express yourself in your writing. One of the best tools I found for learning about writing salespages was actually in a wso from Justin Mitchie. It's called WSO Secrets. If you do a search in the warrior forum I'm sure it's still there. Hope that helps. ~Mike Cowles. <><
I've wrote sales letters on the fly and ones that followed a formula. The ones I wrote from the heart converted better each time. You need to make sure you are conveying certain information but what is most important is your headline, benefits (not so much features), guarantee, testimonials, and unique selling proposition (what makes u unique from other products out there). Then you need bonuses etc. Just start writing and see what comes out. Piece it together to the formula. Make it live and begin testing new headlines, prices, bonuses etc. Good luck.
focus on your products and services. Google things you need to know to push through with a good content. Just be creative at it.
Sorry, I forgot to name a good template to use. Just google "12-Step Foolproof Sales letter template" I've been a prof. writer half my life but did not know the format most sales letters took.
Forget templates and roughly copying other companies landing pages here. You need to remember that this landing page is your entire shop front. This page makes the difference between making a fortune and making a flop. Some of the pages that I have landed on could sell water to a fish and some look so long, boring and have sooooooo much text that I immediately close them down. You need to take your time and sit down with a notepad and pen, away from the computer. Write down the many advantages your product offers and why people should buy it. Write bullet points, paragraphs and if you have any users comments they are great to. It is obviously not as simple and quick as using a template but if you keep jotting down notes you will have a fully customized piece of work that is 100% focused on your product. You don't want too much text and you dont want to sound like your full of sh**t. Unfortunately this realy is an art that can only be learnt with experience but once you know how to go about it in the right way it realy is simple as you will get your own template together, stored in your head that you will be able to follow each time. Sorry I could not offer you a quick and easy way to make a great landing page, if this was possible then we would all be millionaires.
what niche are you working on? Also, a good tip is to record yourself talking about the subject, then type it out. Get inspired, and be creative too. Loosen up. Good luck!